One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!) that content must suffer if you are posting often. “Nobody has that much to say that can be considered quality content.” Baloney. Malarkey. Hooey. Or, “I prefer to do quality instead of quantity.” What I hear is that the content marketer doesn’t want to work hard, isn’t creative enough, or is getting paid more for a lengthy article than they can for smaller articles. My strategy, rather, is to create an army of high quality […]
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