I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of dollars to do optimization for my site, but I really can’t see any change.” Or, “I am paying X (always in the hundreds) number of dollars monthly to keep my site optimized and I really don’t know what they are doing.” There are two levels of foolishness going on here – the people who are paying for something they don’t know or understand and the shysters who are charging people for something they just pretend […]
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