Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are. I suppose if I thought about it hard enough I’d conclude that too many marketers in general fall into the trickster bucket. But not all of us are. How can you tell if you are dealing with someone who is on the up and up or is taking you down a shady path in the online marketing world? I can think of several criteria a prospective business might check out before they sign on the dotted line. Likewise, SEOs and […]
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